Most Park City Rentals Are Underperforming
Most Park City vacation rentals underperform by 20 to 40 percent.
The problem is not demand.
It is pricing, positioning, and execution.
In Deer Valley, Old Town, Canyons Village, and Jordanelle, two similar properties can generate a $50K to $150K or more difference in annual revenue.
Most owners never see that gap.
High occupancy often hides it.
Find Out in 60 Seconds
If two or more of these apply, your property is likely underperforming:
• Your calendar fills but total revenue does not match expectations
• Your pricing does not adjust meaningfully during peak ski season
• You have never seen a true comparison against similar homes
• Your manager does not show ADR, occupancy, and revenue benchmarks
• You are unsure how your property compares within your submarket
What This Actually Costs
$50K per year = $250K over five years
$100K per year = $500K over five years
Most owners do not recognize the gap until they see real numbers.
Why This Happens in Park City
The average Park City vacation rental underperforms by 20 to 40 percent compared to top-performing properties in the same submarket.
This is not a demand issue.
It is a strategy gap.
• Static pricing instead of dynamic yield management
• No submarket-specific positioning
• Weak listing optimization
• Limited distribution across booking channels
High occupancy does not equal strong performance.
Park City Rental Benchmarks (Quick View)
Deer Valley
• $250K to $800K+
• Luxury driven, highest ADR
Old Town
• $120K to $350K
• Walkability + event demand
Canyons Village
• $90K to $250K
• Occupancy driven
Jordanelle / Deer Valley East
• $80K to $220K
• Growth and pricing inefficiency
Most owners fall in the lower half of these ranges.
Where Most Revenue Is Lost
Revenue is not lost evenly.
It is lost in key moments:
• Holiday pricing set too early
• February ski demand underpriced
• Peak weekends filled too quickly
• Shoulder seasons mispriced
This is where most of the annual revenue gap is created.
See Your Exact Revenue Gap
If your property is underperforming, the gap is measurable.
